Media Kit


Louisa's Goal

Louisa’s goal is to empower people to be happier, healthier and mentally stronger.

I’m Louisa Jewell, founder of the Canadian Positive Psychology Association (, and a speaker and author who helps people understand the science of positive psychology – and how to use it to improve their lives. While other people’s expertise is to focus on mental illness – I focus on mental wellness and the prevention of depression. Yes, you heard that right – there are literally hundreds of studies now that show you can prevent depression by living differently. And I can teach you how to do it.

I do this by translating the latest research into practical and simple strategies to reduce anxiety and depressive feelings, build resilience, discover true happiness, increase confidence and flourish in life and at work – and then I teach people to use them in an engaging, relatable (and sometimes really funny) way.

my story in script

I discovered positive psychology when I was a young mother, at home with a small child and a deep case of depression. One day during this dark period in my life, I caught an interview with a psychologist on a daytime talk show (The Marilyn Denis Show, for all my fellow Canadians).

His message intrigued me – so I made an appointment to see him, in hopes he could help me. During our sessions, he would reframe the negative things I’d say – and over time I started to see things differently – and to feel better because of it. The problem was, every time I took a break from my treatments, my depression would return.

I decided I had to learn what he knew – so I could apply the principles on my own. He gave me a copy of the book Learned Optimism by renowned psychologist Dr. Martin Seligman, which I found fascinating. In it, Dr. Seligman mentions a Master’s of Applied Positive Psychology – a program he created and leads through the University of Pennsylvania.

I felt strongly called to go. So I applied – and was accepted.

What I learned there changed both my life (my depression is now a thing of the past) and my career. I shifted my focus to sharing my knowledge about positive psychology and how it can be used to improve people’s lives and organizational performance.

Since then I’ve delivered live keynote speeches and small group workshops to tens of thousands of people. In 2012, I founded the Canadian Positive Psychology Association (CPPA) a registered non-profit organization dedicated to improving the psychological health of Canadians through the research and application of positive psychology.

In the fall of 2017, I published my first book, Wire Your Brain For Confidence, The Science of Conquering Self-Doubt.

When I’m not busy doing this work that I love, you’re most likely to find me spending time with my two daughters, doing hot yoga and CrossFit and spending time with the best girlfriends on the planet.

I hope you find the science of psychological well-being as fascinating – and life-changing – as I do. If you have any questions at any time, I’d love to hear from you. Please don’t hesitate to reach out.


Recent Media Interviews

What She Said Radio with Christine Bentley and Kate Wheeler

Louisa’s interview on CHCH TV Morning Live

For press inquiries please contact Louisa Jewell at or 416-559-8930 (Please call for more urgent inquiries)